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RENAULT AND CINEMA: A LOVE STORY

Renault and cinema are involved in a love story that started over a hundred years ago. A century marked by movie as well as automotive stars and – above all – a century of storytelling by the greatest names of cinema and the Renault brand.

A hundred-year-old love story 

On February 13, 1895, the Lumière brothers filed a patent for the first camera “designed to obtain and view chronophotographic proofs”. Cinema was born. Four years later, Louis Renault appeared in a movie behind the wheel of the Type A voiturette. He was one of the first manufacturers to see movies as a new way of promoting his products.

 

The course of the next century transformed both cinema and the automotive industry. Against a backdrop of cultural and technological change, Renault continued to work with the silver screen at prestigious festivals around the world and on film sets.


Renault and cinema bring great stories to life 

Vel Satis and Brad Pitt at the Cannes Film Festival

Throughout its history, Renault has maintained close ties with TV and cinema production companies. The brand’s vehicles are frequently featured on set for films, documentaries and TV series. To meet the needs of production companies, Renault has a fleet of around 70 vehicles representing the entire range.

 

Every year, Renault receives more than 300 scripts. This partnership between Renault and the film industry has produced many a great on-screen stories. A few examples:

  • A gleaming Vivastella disturbs the calm of François the postman’s village in Jour de fête (1949), Jacques Tati’s masterpiece.
  • In Traffic (1971) also by Jacques Tati, Monsieur Hulot is driving to the Amsterdam motorshow with a Renault 4 he converted into a revolutionary camping car, full of gadgets.
  • Roger Moore as James Bond, does amazing things at the wheel of a Renault 11 in a classic sequence at the Eiffel Tower. A View to a Kill (1985) deserves its title!
  • In The Wings of Desire (1987), director Wim Wenders takes a new look at the poetry of the 4CV.
  • In 2007, Jackie Chan and Chris Tucker take part in an impressive car chase across Paris in an Espace in Rush Hour 3.
  • In the science fiction movie Children of men (2006), Clive Owen and Julianne Moore travel in a modified Avantime until a breathtaking action sequence disrupt the journey.

And the story doesn’t stop there. Renault cars have been seen since in many productions:

 

Feature films

 

  • Le Mac (Laguna Estate)
  • Pièce montée (Clio, Megane, Laguna, Espace et VelSatis)
  • Comme les 5 doigts de la main (Koleos)
  • L'Italien (Scenic)
  • Crime d'amour (Clio)
  • Donnant donnant (Clio)
  • Mon pote (Modus)
  • Rien à déclarer (Renault 4) 

 

French TV series

 

  • Plus Belle la Vie (France 3)
  • Champs Elysées (France 2)
  • R.I.S. (TF1)
  • Une famille formidable (TF1) 
  • Camping paradis (TF1)
  • Engrenages (Canal +)
  • Femmes de loi (TF1)