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Renault and Electronic Arts Inc. announced an agreement that will enable players of The Sims 3 to integrate Renault’s forthcoming range of electric vehicles into the video game.

An exclusive agreement 

This Spring, Renault Twizy Z.E Concept car, will be made available to download free of charge* by The Sims 3 players within an ‘Electric Vehicle Pack’ (EVP) which will comprise a number of sustainable environmental items including solar panels and windmill. The use of the EVP inside The Sims 3 will have positive repercussions for a player’s in-game family by reducing their weekly virtual household bills.


“Electric vehicles are additionally going to appeal to younger, more socially conscious prospects and especially early adopters. This is the heartland of The Sims 3 community and it thus provides a great innovative way to build the Renault Brand just ahead of the Renault range of affordable electric vehicles themselves”, says Stephen Norman, SVP, Global Marketing for the Renault Group.


“This partnership delivers benefits for Renault and the consumer that are unique in today’s media landscape,” explains Elizabeth Harz, Senior Vice President of Global Media Sales for EA. “Millions of The Sims 3 players of are able to download Renault concept vehicles and have a deep experience with the brand, while receiving genuine added gameplay value.”


The Sims 3 players have demonstrated consistent enthusiasm for bringing cool ‘real world’ brands into their virtual world,” adds Steve Seabolt, VP of Global Brand development for The Sims. . “We’re excited to work with Renault on their electric vehicles and have them available for download for The Sims 3.”

* Download expires April 1, 2012. Update to the latest version of The Sims 3 launcher required for download. Download requires EA Online Account and online game registration with serial code enclosed with The Sims 3. EA Online Terms & Conditions can be found at www.ea.com. Minimum age requirements to register for an EA Online Account vary by country. See The Sims 3 product for details. Offer may not be substituted, transferred, exchanged, sold or redeemed for cash or other goods or services. Void in US, Canada and where prohibited, taxed or restricted by law.

Teaser: Twizy Z.E. Concept soon in The Sims 3

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