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COMMUNICATION

Approximately 500 people work in Corporate Communications and across the entire Renault communications network. Their functions are many, and span from general positions to highly specialized ones.

There are eight major specific functions in Communications: 

 
    • Subsidiary communications directors: take into account local particularities when establishing their communications plans and promote the brand's image on their markets. With their teams, they deploy communications operations in the subsidiary. They are in constant contact with Corporate Communications. 

     

    • Communications managers for industrial sites or departments: all plants, departments and functions have a communications manager, who concentrates mainly on internal communications. Along with their team, they organize the communications strategy specific to their entity and deploy that of the group as a whole. Site communications managers are also in constant contact with the local press. 

     

    • Internal printed and electronic media managers: in charge of providing personnel with full information about the life of the company and its environment. They determine the contents of the publications they handle, define the editorial line and coordinate a team of writers. Trained journalists, they are capable of prioritizing information and presenting it in a way which reflects the particularities of their readership. 

     

    • Financial and corporate press officers: handle information concerning non-product based group news, especially financial results and strategic orientation. They are in contact with the international financial press. To be successful in this job, one must have a perfect knowledge of the company and its players as well as an excellent understanding of how the press functions. Financial and corporate press officers combine synthetic skills with the ability for quick analysis. They usually are journalism school graduates or have degrees in political science. 

     

    • Product and brand press officers: are responsible for promoting the brand vis-à-vis the international, general-interest and automotive media. They decide on the best ways of informing journalists about the brand's products and values. They either have scientific training, have graduated from a business school or have a political science background. The job requires a passion for the product, highly creative skills, strong devotion to the work and very good interpersonal skills. 

     

    • Product and brand project managers: organize presentations of new models and theme files (R&D, for example) for the international press: press conferences, vehicle test drive operations, etc. They also prepare the communications media which are made available to journalists: press kits, photos, videos, etc. The job requires great precision and excellent organizational skills. 

     

    • Public relations officers: promote the Renault image to the external non-media public: motor shows, events organization, partnerships, vehicle loans for the cinema, Formula 1, etc. Among their various tasks they establish proposals, create concepts, manage projects and evaluate operations after deployment. 

     

    • Communications media officers: specialists who advise, suggest and coordinate communications projects concerning both printed and multimedia publications and audiovisual and photographic resources. They choose the agencies suitable for each project, manage budgets and perform quality control checks on the finished product.