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DACIA BACKGROUND


1966: The Romanian automotive industry takes off

 

Dacia, a state-owned Romanian company based in Pitesti, began manufacturing Renault 8 under license in 1966 (renamed Dacia 1100) and Renault 12 in 1969 (renamed Dacia 1300).

 

1998: Gradual entry into the Renault group

 

  • 1998: privatization of Dacia – Renault acquired a 51% equity stake
  • Renault gradually increased its stake and held 99.3% in 2004

1999-2004: Extensive modernization

 

The Renault group invested 489 million euros over a five-year period to upgrade Dacia, modernizing production facilities, improving quality, training personnel, improving working conditions, renovating premises, upgrading IT equipment and installing assembly lines for Renault engines and gearboxes.

 

2000: The “renaissance” of Dacia with the launch of the SuperNova

 

SuperNova was the first car released after Dacia signed with Renault. It was replaced by the Solenza in 2003.

 

2004: Introduction of Logan

 

This vehicle, at the heart of the strategy to conquer emerging markets, was the result of close cooperation between Dacia and the engineering teams at the Technocentre. Today Logan is also a Van, a Pick-up and a MCV.

 

2007: Creation of Renault Technologies Romania (RTR)

 

This Renault engineering center is an offshoot of the Technocentre. Positioned close to the local customers, the RTR will become the engineering hub for all vehicles developed on the Logan platform.

 

2008: Sandero is launched

 

Dacia Sandero is presented during the Geneva Motor Show. This car offers an ample cabin space, a high load capacity and robust build. The brand, now present in 51 countries, reveals its new logo.

 

2009: Duster is revealed

 

Dacia Duster is the first SUV of the romanian automaker. It combines a robust design, a go-anywhere ability and low emissions. The commercial launch is scheduled for mid-2010 with an economical pricetag, as always!