GROUP

Home > Group > A global player > Renault in Morocco

RENAULT IN MOROCCO

Renault has been present in Morocco for 80 years. It is No. 1 on the Moroccan market with the Renault and Dacia brands. The Group already has a production unit in Casablanca (SOMACA) and in 2008, started work on a vast industrial complex in Tangiers.

No. 1 on a growing market 

The Renault group is No. 1 on the Moroccan car market, with more than 37,000 vehicles sold in 2009. The Renault and Dacia brands rank first and second, with market share of 16.9% and 12.2% respectively.

 

In 2007, vehicle sales in Morocco topped the 100,000 mark for the first time. The number of cars on the road is estimated at 1.5 million, with an average age of between 9 and 10. Although limited, the Moroccan automotive market is growing strongly.

Historic presence  

Koleos on Moroccan roads

In February 2008, Renault celebrated 80 years in Morocco. Renault has always been a key player on this market and since 2000 has sought to strengthen its strategy. For example, it successfully introduced the Dacia brand, with the models Logan and Logan MCV, followed by Sandero in 2009.

 

Renault also stepped up its product offensive in 2008 and 2009 with the launch of New Laguna and Laguna Coupé, Clio RS, Koleos and Koleos Diesel, Symbol, New Kangoo, Mégane hatch and coupé and Scénic. In 2010 the Fluence sedan joined the range.

SOMACA: the plant producing Logan and Kangoo  

Casablanca

The SOMACA plant is located south-east of Casablanca and the Group is the majority shareholder. The facility meets EAQF “A” quality standards and also holds ISO 14001 environmental certification. Its 1,200 employees and two production lines make Kangoo and Kangoo Express for the local market, and Logan (Dacia) for export to French and Spanish markets. In 2009, SOMACA will also produce Sandero.

“Renault Tanger Méditerranée”, an ambitious industrial complex 

In early 2008, the Renault-Nissan Alliance started work on the “Renault Tanger Méditerranée” industrial complex. The new facility is built on a 300 ha site in the Tangiers Mediterranean Special Economic Zone. It will comprise an assembly plant with access to the TangerMed port platform. The new site will open in 2012 and will expand Renault’s production base for low-cost vehicles based on the Logan platform.

 

The environmental impact of Renault’s Tangier plant will be reduced to levels that have never been reached by a bodywork-assembly plant: CO2 emissions will be cut by 98% and no industrial waste water will be discharged into the natural ecosystem.

 

 

Morocco in brief (2009):

  

    • Capital: Rabat
    • Area: 453,730 km²
    • Population: 34 million
    • GDP: US$ 73,275 million
    • Roads: 57,847 km

 

Renault in Morocco, key data (2009)

   

    • The commercial subsidiary Renault Morocco is 80% owned by Renault.
    • The industrial subsidiary SOMACA (Casablanca) is 80% owned by the Renault group.
    • Workforce: 1,800, or 1.5% of the Group total.
    • Production in 2009: 41,327 vehicles, or 1.8% of the Group total.