But Renault does not intend to rest on its laurels. It is banking on the vitality of the Algerian market and making a number of investments to further enhance performance in the country. Thus the opening in late-2007 of a spare parts distribution center in Tessala El Merdja is part of a vast program to build new sites and extend existing facilities.
As part of the same initiative, Renault opened a new training center, “Renault Algérie Académie”, in June 2008. This innovative center organizes technical and sales and marketing training for the entire Algerian sales network. With 700 trainees in 2008, the future of the Group in Algeria is in good hands.
In what remains a difficult economic and political environment, Renault is continuing to make headway in 2009, reporting a growth in quality results and record sales figures. The country may soon be one of Renault’s top 10 sales markets.
Algeria in brief (2009 data):
- Capital: Algiers
- Area: 2,381,741 km²
- Population: 35 million
- GNP: USD 170 billion
- Roads: 108,302 km
Renault in Algeria, key data (2009):
- Leader with 23.4% market share.
- Renault Algérie Spa, wholly-owned Renault subsidiary.
- Workforce: around 370.
- National coverage: 1 branch and 59 agents.