In 1963, Renault joined forces with women's magazine Elle to launch a campaign entitled "She (Elle) takes the wheel". A total 4,200 readers test drove a 4L – a version called the Parisienne – for 48 hours. The bodywork was black with straw-colored "canework style" painted door handles.
Overnight, the 4L became both a Parisian car and a ladies' car, thus widening its public even further. Renault then started to produce more luxurious, urban models, without losing sight of the original philosophy.
The Renault 4 also had a sense of adventure. Not only because it travelled roads the world over, but also because it almost clinched first place in the Paris-Dakar rally.
The 4L beat all sorts of records. Produced in more than eight million units and exported to more than 100 countries, the Renault 4 ended its career on December 21, 1994. It was a car that appealed to everybody. Few people failed to succumb to its charm. Today, the Renault 4 continues to be coveted by collectors all over the world.