In the 1930s, the most fashionable concepts were aerodynamics, power and speed. The Viva Grand Sport, an upmarket model by Renault, featured a host of original styling and technical features in all three areas.
The 1930s was a period of technological innovation, with the first intercontinental flights, fast trains, and a growing number of motorsports events. The 1934 Paris Motor Show reflected this technology boom. Renault presented the Viva and Nerva ranges with their 6- and 8-cylinder engines, both of which illustrated the benefits of scientific progress. The short and lively Viva Sport was an elegant, powerful coupé, while Viva Stella was a full-sized, sculptural sedan.
The two trends – Sport and Stella – were reconciled one year later to create Viva Grand Sport. A well balanced car with wraparound lines, Viva Grand Sport was available in open and closed versions. With the wider, streamlined bodywork, inspired by the aerospace industry, Renault created the “Hyperaerodynamics” label.