CAREERS

MARKETING

Strategy and Marketing employs 150 people from diverse backgrounds, including 12 different nationalities.

The five key functions in marketing 

Marketing product and services manager 

Their role is to develop the most attractive selection of products and services for a given range of vehicles. They adapt their choice to each national market without overlooking the brand's identity and sales targets. 
They help elaborate marketing strategy, analyse sales figures for their models, and constantly look for ways to sell more. 

 

 

Product positioning consultant 

They draw on different surveys and studies to propose ways to improve the brand's positioning and image. Working with the different range managers, they decide how a model should be positioned and what audiences to target. They then adapt this positioning to each country. 

 

Price consultant 


They draft a price strategy for each model in every country. Another of their functions is to examine across-the-board pricing methods and procedures. Strong interpersonal skills are important as they are in daily contact with the markets and other marketing experts. 

 

Trend forecaster

 
Their task is to analyse market trends and sales forecasts for each vehicle in a range of countries. Their conclusions help the factories plan production in line with the dealerships' probable needs for vehicles to satisfy customer demand. 

 

Planning studies manager

They pilot the sales and marketing planning system, assess Market Areas' needs for economic modelling, and adapt planning tools accordingly. They train the national plan coordinators in the use of planning tools and methods. They also analyse each country's budget and strategy plans to then compile a group-wide synthesis.