• Long-term product planning managers are automobile enthusiasts who are also interested in how society transforms over time. They conduct thinking on the conception of future models.
   
  They examine innovations applicable in the medium term, search for new automobile concepts and coordinate the exploratory phase for future vehicles using detailed market analyses (customer expectations, environmental trends, competitors’ offerings and strategies, changes in market structure). Responsible for the product concept, which is formalized in the statement of intent, they work closely with design, market surveys, and research and pre-project engineering.
   
  Profile: engineers, business school graduates, etc.
  
    
• Vehicle product managers identify target customers, their fundamental (and unsatisfied) needs, fields of innovation, USPs and rankings of features, to propose solutions that bring target customers value.
   
  They then draw up the product solution in a language that can be understood by customers and communicate the solution to upstream functions (design and vehicle engineering) and downstream functions (distribution department). They also update the content of versions and the entire range.
   
  Profile: business school graduates, engineers.
   
   
  
• Engine and powertrain product managers analyze changes in regulation in Europe, the USA and Japan, together with trends in engine technologies and customer needs, and propose mechanical components (engines and gearboxes) that correspond to the range plan and maximize synergies with Nissan.
   
  They are responsible for specifications for new mechanical components (performance, consumption, running costs, ride comfort,  etc.) and monitor convergence between the objective and the trajectory at milestones. They also define the offering in alternative technologies, such as biofuel, electric and hybrid vehicles.  
   
  Profile: engineers.
   
   
• Transverse product managers propose specifications concerning future product features applicable to the full product range. They must promote product features which are ambitious and innovative and which increase product value while anticipating technical advances in the automobile industry.
   
  To do so, they analyze changes in the automotive world and in sectors that may influence it, taking into account customer expectations, our competitors’ product strategies, and the competitiveness of our equipment and performance. This policy of cross-functional performance must be consistent within each range of Renault, Dacia and RSM, and within that of Nissan.
   
  Profile: business school graduates, engineers. 
  
   

 

Regional product strategy managers formalize the needs expressed by countries/regions, leading to the construction of range plans adapted to market areas. They head strategic thinking on vehicles and ranges necessary to Renault’s international development.
 
They also ensure that project definitions (vehicles/components) factor in these fundamentals, which are vital to the products’ success in the markets concerned.