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INITIATIVES TO PROMOTE MOBILITY


Promoting car pooling 

Renault first put in place an initiative to encourage car pooling among employees in 1996. In July 2007, Renault reviewed and relaunched its car pooling service. Trialled at the Rueil and Lardy sites, the service proved to be a success  and was extended to all French sites on June 1, 2008. The idea could now be extended to international sites. Each site forms groups based on where employees live, their working hours and whether they wish to be driver or passenger. Recent studies by insurance companies have shown that the practice of car pooling brings down the number of road accidents.


Educational program on ecodriving  

To be a success, the Renault eco² program needs to bring about a change in behaviour and to encourage people to adopt ecological driving practices. For this reason, Renault has decided to educate the general public on ecodriving. Two main initiatives have been set up  as part of this program: an interactive, educational website “www.renault-eco2.com" and “Renault eco² day”, an event on the theme of ecodriving aimed at the general public.

 

Launched on October 4, 2008 in Paris, the operation to educate the general public on ecodriving was a great success. Renault provided free lessons in ecodriving, along with trials on ecodriving simulators, educational games for families and an ecodriving family challenge. The aim is to extend this operation to other major European cities.

 


Also on Renault.com