Customer satisfaction demands high-quality products and services, first and foremost. This is an ongoing requirement at Renault, addressed through a process of continuous improvement.
To satisfy customers more effectively, Renault takes steps to identify their requirements:
- regular surveys are conducted to assess levels of customer satisfaction with products and services and to see how Renault is perceived in general;
- a Customer Relations department staffed by almost 200 people listens to customers and provides the most appropriate solution to their needs;
- the Renault network, in direct contact with customers, plays an essential role in passing on their viewpoints and concerns.
The implementation of this customer management system is reflected in the ISO 9000 certification gained by Market Area, France and the French distribution network.