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SALES IN 2012

In 2012, the Group set a new record outside Europe with 1,279,598 vehicles sold (+9.1%). For the first time in its history, the Group generated more than half of its sales outside Europe. However, this international success did not offset an 18% fall in sales in Europe. Overall, with 2,550,286 vehicles sold worldwide, Group sales were down 6.3% on 2011.

Europe 

In a market in crisis, Group sales fell by 18% for market share of 9.1% (-1 point). The Renault brand is No. 3 on the PC/LCV market.

 

Renault is highly exposed to markets in France and Southern Europe, and brand sales have suffered from the significant downturn on these markets.


At the same time, the brand pursued the policy initiated in 2011 to defend unit margins:

 

  • Restructuring its sales presence in the UK, where it had market share of 2.4%, down 1.6 point.
  • Against a backdrop of strong price pressure, pursuit of a virtuous policy in pricing and sales by channel, despite the ageing of the range, prior to the launch of New Clio.

       

        The Renault brand confirmed its leadership in LCV sales for the 15th consecutive year, with market share of 15.5%.
        Renault is the first brand to offer a range of four electric models, and is European leader with market share of 28%
        The Dacia brand expanded its product offering with the launch of Lodgy, taking market share of 1.6%, a rise of 0.1 point. In France, where it ranks No. 6, Dacia increased market share by 0.1 points to 3.7%. In Spain, brand market share rose 0.6 points to 2.3%.
        In France, despite a 24.7% fall in sales, the Renault brand remains No. 1 for PC sales. Twingo, Mégane and Scénic are all leaders in their segment. In LCV sales, the brand dominated the market with market share of 32.1% (+0.1 point) despite a 10.1% fall in registrations. Kangoo, Master and Clio Fleet are the three best-selling LCVs, all brands.

      Eurasia 

      In this region, sales are up by 21.6%, and Russia becomes the Group’s third biggest market

       

      The Group posted record sales of almost 208,000 units, increasing its market share to over 6% (6.2%) for the first time.

       

      In Russia: the Renault brand set a new record for both sales (+22.7%) and market share (6.5%, (+0.6 points) with 189,852 vehicles sold. It now ranks No. 3 on the market, following its breakthrough in the C segment (44% rise in sales of Mégane and Fluence) and the success of Duster. Launched in March, this model is already the country’s third best-selling 4WD. The brand is continuing to deploy its sales network with 15 new dealerships, taking the total to 153 at end-2012.


      Americas 

      The Group posted a new record in sales (+13.6%) and market share (6.6%, a rise of +0.5 point) with 450,916 vehicles sold, on the back of the successful launch of Duster and the renewal of Sandero.

       

      Brazil remains the Renault group’s second biggest market. Sales rose 24.3% in a market that grew by 6.1%. Growing four times faster than the market, the Renault brand set a new record for both sales (241,594 units) and market share (6.6%, +1 point).

       

      In Argentina, in a falling market, the Group increased sales by 12%, setting a new record with 118,727 units sold. Market share totalled 14.8% (+1.8 point). Argentina thus becomes the Group’s fifth biggest market.

       

      The Group is pursuing its development in both passenger cars and LCVs, with the extension of the dedicated Renault Pro+ network, which now has 46 sales points.


      Euromed-Africa 

      In this region, sales are up 4.4% for market share of 14.8% (+0.1 point)

      With 360,918 vehicles sold, the Group set a new sales record and consolidated its position on the region’s main markets.

       

      Algeria posted record sales of 113,664 units, a rise of 51.5%, topping the 100,000 mark for the first time. In a strongly growing market, the Renault group increased its market share by 0.8 points to 26%. The Renault brand held on to the No. 1 position, thanks to the success of Logan and Clio, while Dacia now ranks No. 4 (6th in 2011). 

       

      In Morocco: the Dacia and Renault brands topped the sales rankings once more (47,709 units, a new record) for market share of 36.6%.

      In Romania: the Group maintained its leadership with market share of 33.8% (28,225 units sold). Dacia remains No. 1 on the market with Logan, Sandero and Duster.

       

      In Turkey: the Renault brand remains No. 1 on the PC market with market share of 13.1% (-2.8 points), despite Symbol diesel reaching the end of its market career. The launch of New Clio is a success.


      Asia-Pacific 

      In 2012, Renault stepped up the pace in India. The Renault range now comprises five products, with Pulse, Duster and Scala joining the range after Fluence and Koleos. These launches illustrate the Group’s determination to be a key player on this market, which is the third key component in its international strategy, alongside Russia and Brazil. The Group had market share of 1.1%.

       

      In China, where the Group increased the number of dealerships to 95, Renault sales rose +22.4% to 29,724 units, thanks to the success of Koleos and a full range of Sedans, from Fluence to Talisman.

       

      In South Korea, sales fell 45.1%. Renault Samsung Motors is going through a transition period, with the restructuring of its sales network and product offering.


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