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SALES IN 2011

The Renault group is reporting record sales volumes for 2011, with 2,7 million vehicles sold  (+3.6% on 2010). This performance is driven by strong growth outside Europe (+19.6%) and by the Renault brand (+6.8%). The Group's global market share stands on 3.6%. The year 2012 will feature a major product offensive both in Europe and on international markets with the arrival of ZOE, Twizy, Lodgy and New Clio (among others).

Renault Group sales in 2011 (without Lada)

Europe 

In Europe, the Renault group maintains its market share of over 10%. 1,549,376 units were sold in 2011 (-5,7%).

 

The Group made market-share gains in 16 Northern and Central European countries, including: Netherlands (+0.7 points), where the Renault brand was third-ranked for PCs, Belgium/Luxembourg (+0.5 points), with record sales volumes (over 92,000), Poland (+1 point) and Hungary (+1.5 points).


In Germany, sales increased 5.7% to 181,176 units on a strong market (+9.4%). Market share was down 0.2 points to 5.3%.


Responding to challenging macroeconomic and financial conditions in the second half, the Group decided to withdraw from the least profitable sales channels. As a result, the Group saw declines in market share in the markets that recorded the steepest falls, and particularly in Spain (-0.5 points) even if Renault brand remained the leader with 10.9% market share, and UK (-1 point) where Renault’s market share stood at 4%, impacted by negative currency effects in connection with the Sterling exchange rate.

The Renault brand consolidated the leadership position that it has held on the LCV market since 1998, taking market share of 15.6%.


Euromed 

The Group boosted sales by 13.2% in this region for market share of 21.3%.

 

In Turkey, with its Renault and Dacia brands, the Group boosted sales volumes 23% to 140,827 units and captured market share of 16.3% (+1.3 points). Turkey is now the Group’s fifth-largest market, thanks particularly to the success of Renault Fluence and Symbol. It is also the Renault brand’s No.2 LCV market.

 

In Romania, in a falling market, the Group held onto its leadership position, posting market share of 37.3% (39,592 units sold). Dacia remains No.1 on the market with Logan, Sandero and Duster.


Algeria generated record sales of 75,042 units (up 18%). In a market that expanded strongly, the Renault group holds 25.3% market share. Renault is No.1 thanks to Symbol, the country’s biggest-selling model.

 

In Morocco, the Group achieved record market share of 37% (41,501 units sold) up 3.2 points. Dacia and Renault were once again the top two brands.


Eurasia 

In Russia, the Renault brand recorded both record sales and market share, with a 60% increase to 154,734 vehicles sold and a 5.8% share of the market (+0.7 point). The Renault brand ranks among the Top5 on the market, thanks to the success of Renault Logan, Sandero and Fluence. The sales network continues to expand, boasting 142 outlets at end-2011.


Americas 

The Group turned in record sales and market share (6.1%) with nearly 400,000 vehicles sold.

 

Brazil is now the Renault group’s No.2 market, after sales there rose 21% in a market that expanded by 3%. The Renault brand set new records for sales (194,300 units) and market share (5.7%).

 

In Argentina, in a fast-growing market, Group sales exceeded 106,000 units for the first time, rising 29%. Market share was 13%.

The brand’s success in Brazil and Argentina is being driven largely by Renault Sandero Phase 2, which was launched in Spring 2011 and developed exclusively for these markets. Renault Duster, launched in October, was warmly received.

 

In Mexico, where volumes were up 28%, the Renault brand achieved its best-ever showing for market share since 2001 (2.6%) and sold 23,132 units.


Asia-Africa 

In Iran, Renault brand volumes doubled to 93,578 units. Market share increased 2.8 points, helped by the performances of Mégane 2 and Logan.

 

In China, where Renault has 80 outlets, sales rose 65% to 24,275 units, on the back of Koleos’s success.

 

In India, 2011 saw the launches of Koleos and Fluence. In 2012 the range will be expanded with the addition of three new vehicles, including Pulse and Duster. These launches illustrate the brand’s determination to become a major player in this market, which forms the third pillar of its international strategy, along with Russia and Brazil.

 

In South Korea, where sales fell 30%, Renault Samsung Motors is introducing an action plan to develop the brand and boost competitiveness.


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