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SALES IN 2008

The year 2008 saw the unfolding of an unprecedented global financial and economic crisis whose impact spread month after month to the worldwide automobile market, which shrank 5.0%. Against this backdrop Renault managed to hold its market share steady at 3.6%. This page shows the contribution of each region to the Group's total sales.

Renault Group sales in 2008

France and Europe 

Context:

 

  • very mature, highly competitive automobile markets,
  • a both financial and economical crisis affecting all European countries in the second half of the year 2008.

 

Group positions:

 

  • 9% market share in 2008,
  • Renault is the leading French automobile brand with 25.4% market share,
  • commercial success for Clio Grand Tour, Kangoo and Twingo. This model is the leader in its segment in France (with a market share of 29.7%) and is strong across Europe (market share: 9.6%).

Euromed 

Context:

 

  • Renault Group sales down by 4.6% with 404,715 vehicles,
  • 8% market share.

 

Group positions:

 

  • in Russia, with a still-buoyant market sales have increased by nearly 6.8%, thanks in particular to the success of Logan,
  • the Group is the leader in Romania (34% market share) and in Morocco (29% market share) thanks to Logan,
  • in Turkey, where the market fell sharply, the Group confirmed its leadership position on the passenger vehicle market (15% market share) thanks to Mégane 2 and Thalia/Symbol,
  • in Algeria, Renault's sales increased by 32.1% in a dynamic market that grew by 25.4%.

Americas 

Context:

 

  • dynamic automobile markets (18% growth),
  • Renault group's sales continued to improve, expanding 4.1% to 254,959 vehicles.

 

Group positions:

 

  • 4.6% market share (most sales in this region concern the Renault brand),
  • in Brazil, where a dynamic market expanded 13.7%, Renault group sales surged 56.4%, reaching a record of 115,153 units
  • a successful Sandero (launched end-2007). This model is an attractive hatchback that is produced and marketed in Brazil and Argentina under the Renault brand.

Asia-Africa 

Context:

 

  • 12.3% growth in Renault group sales in 2008 (compared to 2007), fast than the market's 2.2%.

 

Group positions:

 

  • 0.9% market share,
  • Logan is produced in India in partnership with Mahindra & Mahindra since April 2007. Despite a crisis situation in the second half of 2008, almost 19,000 Logans were delivered, an increase of 6.8% on 2007.
  • in Iran, Logan is sold under the name of Tondar 90.

Also on Renault.com