GROUP

QUALITY

Renault wants to be recognized by its customers and the public at large in all regions and market segments as one of the world’s top automakers for the quality of its products and services.

Quality and customer satisfaction are inscribed in the company's genes  

 

Quality is a strategic priority for the Group and a value that underpins the image of our brands. Renaults applies its values of professionalism, know-how, expertise, rigor, and high standards to every stage of a vehicle’s life in order to provide customers with optimum quality at both product and service level and to ensure total satisfaction.

Jean-Pierre Vallaude, Senior Vice President, Engineering, Quality & IS/IT Renault Group

 

In recent years, thanks to a stringent policy and ongoing quality improvements, the Group’s brands have vied with those of the world’s top carmakers in terms of reliability and service quality. In several European countries, as well as in South Korea and Brazil, rankings by independent organizations and the trade press have highlighted the advances made in terms of quality.

 

Renault makes certain that the vehicles and services its supplies to customers deliver total satisfaction and create a peace-of mind relationship with the brand. That effort is reflected in our strong commitments to consolidating recent years’ good results, improving the durability and longevity of our vehicles, and offering customers exemplary service across the entire sales network.

 

Today, the top priorities of our quality policy are to ensure customer satisfaction and win public recognition for the group’s progress on quality.

 

The new advertising baseline “Renault Quality Made” was launched in 2011 as an ongoing reminder that our core competencies are focused on the overarching need for quality and customer satisfaction.


Renault Mégane: Renault’s quality flagship 

    Mégane III is Renault’s top-selling model, with more than 700,000 vehicles purchased worldwide since end of 2008. It ranks among the leaders in its segment for reliability, according to an independent survey across a sample of French and German motorists. Mégane III has placed among the leaders for two years running in Automobile Magazine’s “Top 100 for Reliability” ranking, in which more than 80 models from 25 brands were rated by quality and reliability based on customer experience and press drives. Mégane III is described as “business-like and robust. As with all Renault’s recent products, New Mégane delivers top-notch reliability.”

     

    According to the German auto club ADAC, which publishes the industry-standard report on vehicle reliability (measuring VOR breakdowns for cars on the road between 1 and 6 years), Mégane’s reliability has been ranked “good” then “excellent” since 2006. Furthermore, for both Mégane II and Mégane III, warranty-covered incidents in the first year on the road have dropped by 40%.

     

    A list of 100 specific points have been factored in from the design phase to ensure flawless reliability and greater in-use and appearance durability for Mégane III. With electronic components, for example, special attention has been paid to noise reduction, tighter sealing and greater reliability.

     

    Renault ran more than 100 vehicles non-stop for three months in Turkey, Australia and Romania. In all, the cars covered more than 5 million kilometers in a range of weather and driving conditions spanning all the possible uses – even the most testing – to which customers might put them.

     

    To guarantee Mégane III’s reliability, Renault applies rigorous quality standards and processes, in particular those derived from its partner Nissan, including Design To Quality. With this process, quality is controlled from the earliest stages of a car’s design and development. Furthermore, some quality control standards, such as the Alliance Vehicle Evaluation Standards (AVES), are now shared Alliance-wide. This means that exactly the same quality control method is applied end-to-end, from manufacture to delivery, based on increasingly stringent criteria that meet customer expectations.

     

    Renault also ensures that these standards are applied worldwide. The Renault Production Way (SPR) is implemented throughout the Renault group’s 38 manufacturing sites, and “Getting it right the first time” is the prime objective of everyone on the factory floor. All Renault plants therefore work to the same quality standards and requirements.


Recognition by authoritative organizations and surveys 

    In its latest report on vehicle reliability, ADAC-Pannenstatistik 2011, the main German motoring organization stressed the progress made throughout our range. All the models have ranked “good” or “excellent” for reliability since 2006. In a service quality survey by the same organization, “ADAC- Werkstatt-Test 2001”, all Renault garages were ranked “very good”.

     

    The trade press has also highlighted the progress made in the quality of our brands. In Automobile Magazine’s “28 carefree models” survey published in France in January 2011, four of the Group’s models placed first for quality and reliability.

 


Dacia, high-quality products… and services high 

In January 2012 the Dacia brand was ranked first in the “Reliability Hit Parade” by the French magazine Autoplus. At European level, a survey on vehicle reliability by five organizations across 30,000 consumers in France, Spain, Italy, Belgium and Portugal singled out Dacia as the most reliable brand.

 

Last July the German magazine Autobild awarded Dacia the best results ever achieved by an automotive brand in 25 years for after sales service. 


Renault Samsung Motors: setting standards in South Korea 

In South Korea, Renault Samsung Motors was recognized for customer satisfaction in 2011 - for the 10th year running. The independent 2011 Automotive Syndicated Research Survey carried out by Marketing Insight compared several South Korean car manufacturers and interviewed around 100,000 customers. Renault Samsung Motors was ranked first on eight criteria, including initial quality, product attractiveness, satisfaction with sale and after-sales satisfaction.