Inspired by Renault’s new signature – Drive the Change – and under Laurens van den Acker's direction, the Brand's Design is digging deeper into its roots. Renault's identity, a truly people-centric company, is fully expressed in a new strategy based on the cycle of life.
This vision connects the Brand to its customers by following them throughout life : when they fall in love, head off on a journey, start a family, work, play, and reach wisdom…
Centered around life and the human, the new strategy defines a new stylistic language inspired by three keywords, reflecting the Brand’s vision: simple, sensual and warm. These new formal codes will be reflected in the future cars to be produced by Renault.
Each step of the cycle of life, symbolized by a "petal" in Laurens van den Acker's Design strategy, is illustrated by a concept car.
"DeZir was about our customers falling in love. With Captur, they explore the world and with R-Space, the time has come for them to start a family." - Laurens van den Acker, Vice President, Corporate Design