Bruno Rogier, Dacia marketing manager in France, was visibly thrilled. “This picnic celebrates the success of a brand that has become a real social phenomenon. There are some 130,000 Dacia cars on the road today in France, all of them fulfilling three criteria: simplicity, durability and roominess. Customers are looking to buy the essentials at the right price.” Emmanuel, from nearby Le Mans, would most definitely agree. After getting his driving license, he quickly decided to buy a Logan. “It’s practical and everyday maintenance is easy.” Sunday’s event hosted a number of people who were drawn to Dacia cars for the same reason.