In the post-world war 2 period, priority was given to rebuilding and to commercial vehicles. This was the heyday of the “1,000 kg” van, ideal for shopkeepers. It was only in 1957, with the return of prosperity, that Renault once more began to dream of speed and more “frivolous” projects. That year, the brand launched Floride, a new coupé and cabriolet, based on the celebrated Dauphine. Sold under the name Caravelle on the US market, this eminently French coupé caused a major stir at the New York Motor Show in 1959. Praised by Brigitte Bardot in person, Caravelle was a runaway success.
The first version of Floride was designed by the celebrated Italian coachbuilder Ghia. Tasked with designing the vehicle, Italy’s Pietro Frua came up with a sensational design: slender, curving body lines, timeless elegance… Floride looked so good that a third version – a convertible – was launched alongside the cabriolet and coupé. It was a little rocket with an engine to make its rivals turn pale with envy: the 4-cylinder Ventoux carried over from Dauphine developed 40 hp. An engine delivering a fast - very fast - ride.
In 1968, after an 11-year career and a number of upgrades, Renault’s elegant coupé withdrew from the market, after notching up sales of no fewer than 117,113 units!