The Renault brand
• The Group's historical, founding brand
• A brand present in all segments of the automotive market
• A vector for innovation, inventor of the MPV (multi-purpose vehicle)
• A solid presence in Europe, and a strong international expansion
A new brand identity
Renault has carefully reviewed its brand identity to give new imputs to the brand and meet the objectives of the Renault Commitment 2009 plan. Bringing together Renault's heritage, values and culture, the Renault brand identity incorporates the Group's commercial ambitions.
"Adding value to our brand image, which is a factor for growth and profitability, is a process that begins inside the company. To convey a strong image outside the company, the image must first be clear and be shared by everyone inside the company... When our customers, no matter where they are, spontaneously perceive Renault as a human, reliable and enthusiastic brand, then we will have succeeded in building a strong brand together."
C. Ghosn, President and CEO of Renault
How is this new brand identity expressed?
- Through the new vehicles of the Renault Commitment 2009 plan (the New Laguna encapsulates this new brand identity and the Group's quality commitment)
- In the design of the vehicles
- Through services, such as after-sale services, that better meet customer expectations
- In marketing and communications
- Through a new visual identity: discover the history of the Renault logo
