The Dacia brand
• Dacia, Romania’s leading auto maker
• Its values: simplicity, modernity, robustness and unbeatable value for money
• Logan, emblematic vehicle, a stunning success
• The Group's vector for development in Central and Eastern Europe
> Discover the Dacia range
> Visit the www.daciagroup.com website
Dacia in figures
(2007 data)
- 13,939 employees, 11% of the Group's work force
- 241,400 vehicles produced, 9% of the Group's total production
- 230,164 vehicles sold, 9% of the Group's total sales
- Romania’s leading auto maker with 29% market share (passenger and light commercial vehicles) in 2007
- Rapid international development: 56% of sales outside Romania
Evolution of the Dacia sales:
A full update of the product range
- Logan, launched in 2004, a modern, three-box family sedan that offers unbeatable value for money.
- Logan MCV (station wagon), launched in 2006 and rolled out to 33 new markets in 2007. Less than a year and a half after its launch, this model accounts for more than one third of sales in the range.
- Logan Van (light commercial vehicle), launched in 2006.
- Logan Pick-up, a practical, comfortable leisure vehicle, will be launched early 2008.
- Sandero, the new born of the Dacia family, revealed at the 2008 Geneva Motorshow.
