Renault is launching an ecological signature: Renault eco², a real support for dialogue between future vehicle buyers and the seller.
Customers are informed of vehicles'ecological results at all stages in their lifecycle, which enables them to make the most ecological choice possible in relation to the range and their expectations.

Customer satisfaction also requires quality products and services. For Renault, this is a constant demand.

Renault Commitment 2009
Position the next Laguna among the top three in terms of product and service quality.

A process of continuous improvement

In order to give customers ever-improved satisfaction, Renault does everything possible to understand their expectations:

• Surveys are carried out on a very regular basis in order to measure customer satisfaction levels in respect of products and services, and their overall perception of Renault,
• A Customer Relations Department with a staff of nearly 200 stays attuned to customers around the clock, so as to provide them with the most appropriate solution,
• The Renault network, which is in direct contact with customers, plays a key role in relaying their opinions and perceptions.

These surveys and measures are designed to give us a better understanding of customer needs and requirements, which is then fed back into Renault’s continuous improvement program. 
Analysis of satisfaction levels allows the identification of areas in which progress can be made. As soon as an opportunity is identified, improvement actions are implemented. 
ISO 9000 certification for the Market Area France and the French distribution network show that this system for managing customer satisfaction is effective.

A demanding quality policy

In order to ensure that its customers enjoy worry-free driving, Renault:

• guarantees the application of strict quality standards across its network,
• implements a wide range of services: Renault Minute and Renault Minute Bodydhops, Renault Assistance along with Renault Rent.

The organization of Renault’s quality policy also requires teams that are attentive to customer desires, and convinced of the importance of satisfying them. 
The concepts central to quality are disseminated via appropriate training courses to all staff affected.