An intimate selling space

Renault chose Patrick Norguet to design the showrooms' interior, which he has transformed into light-filled spaces that invite passers-by to step inside.

The intimate atmosphere is enhanced by soothing lighting and original but familiar furniture – tables, chairs, bookcases and armchairs – that bring splashes of color to the otherwise subdued decor in predominately white shades.

This out-of-the-ordinary setting reflects the Renault spirit: a combination of daring, comfort and technology.

A new way to present the range

These "showcase spaces" are a million miles from the traditional dealership. Their small size reflects the fact that they don't display the actual cars. Instead, visitors view all the different models on seamlessly incorporated plasma screens, while a color sampler faithfully reproduces the body and upholstery color schemes.

Where

Visit these showrooms at 10 Boulevard Raspail in Paris' seventh arrondissement and at 17 Rue des Filles du Calvaire in the eleventh arrondissement.